£3 trillion approximate worth of UK pension funds. 90% employees have their workplace pension in the default fund. £88 billion of UK pensions are invested in fossil fuels, coal and chemicals. 38% adults aren’t saving enough for retirement with housing costs in mind.
Currently, 12.2 million millennials in the UK hold 60% of pension accounts, yet there's low engagement, with 25% never checking and 23% checking only annually. Isla tackles this lack of engagement, aiming to motivate users to save adequately for retirement, given the rising costs.
Moreover, £3 trillion is invested in UK pension funds, with £88 billion funding non-sustainable sectors like coal and petroleum. Isla intervenes by raising awareness and nudging users to consider the environmental impact of their investments.
Isla is our retirement planning service. We focus on visualising your future in the form of a personalised ever-growing island to increase engagement and financial literacy amongst millennials. Isla promotes sustainable investment and aims to motivate millennials to save for their future. It’s a B2B2C model targeting working professionals.
[ CASE VIDEO ]
[ PROCESS ]
