I am a Designer with a unique blend of creative advertising experience and formal Service Design training, offering a comprehensive perspective on tackling complex challenges. My six-year journey in marketing and advertising, combined with an MA from the Royal College of Art, has equipped me with a versatile skill set spanning user research, journey mapping, strategic thinking, innovative problem-solving, c-suite collaboration, creative pitching, and execution. From developing sustainable solutions for farmers to reimagining pension systems, my diverse projects consistently prioritize user impact, business feasibility, and stakeholder collaboration.
I dont have new photo so i will just have text here, but you can see me on the call, I promise I am not a robot.
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[ EXPERIENCES ]
Associate Art director | 2019 - 2020

McCann NYC

Developed a YouTube Preroll Hack for USPS, earning a One Show Awards nomination, and led additional digital campaigns. Secured digital-focused wins for Coca-Cola and PokerStars.
ART DIRECTOR | 2017 - 2019

180 LA

Bulletproof Junior, a creative collaboration, was featured in Fast Company's '5 Creative Ideas of the Week' and covered by Adweek, Adage, and LA Egotist. Developed a monthly event for University of Phoenix online students winning a Webby Honoree. Partnered with Sergio Ramos on a UNICEF anti-xenophobia campaign, earning One Show and Webby nominations with displays in Times Square and Shibuya. Created campaigns for Lululemon, UNICEF, Cox, Expedia, and Postmates.
[ AWARDS & RECOGNITION ]

2023 Cannes Lion Airtel 175 Replayed (GOLD: Launch / Re-launch)
2023 Cannes Lion Airtel 175 Replayed (SILVER: Sports Live Experience)
2023 Cannes Lion Airtel 175 Replayed (BRONZE: Events & Stunts)
2023 Cannes Lion Lays Biochar (SILVER: Responsible Consumption)
2023 One Show Awards Airtel 175 Replayed (SILVER: Branded Entertainment)
2023 One Show Awards Airtel 175 Replayed (SILVER: Experiential & Immersive)
2023 One Show Awards Airtel 175 Replayed (BRONZE: Craft / Storytelling)
2023 Clio Awards Airtel 175 Replayed (SILVER: Experience)
2023 Clio Awards Airtel 175 Replayed (BRONZE: Media)
2023 Clio Awards Airtel 175 Replayed (BRONZE: Creative Use of Data)
2023 D&AD Awards Airtel 175 Replayed (Nomination)
2020 One Show Awards USPS Unboxing (Nomination)
2018 Webby Awards UOPX Study Sessions (Webby Honoree)
2018 Webby Awards UNICEF "What Excites Us, Unites Us" (Nomination)
2017 Red Dot Communication Award Lacoste (GOLD)
2015 SCAD Permanent Photography Collection