I'm Yugi, a driven Service Designer with a proven track record of creating impactful solutions at the intersection of advertising, public service innovation, climate, and social change. My experience spans the public sector at Surrey County Council and as an Associate Creative Director, equipping me with a deep understanding of systems thinking and a passion for designing user-centred services and planet-centric innovations. I've led transformative public service initiatives and business activations for 20+ brands across the UK, US and India, earning 18+ international awards, including Cannes Lions, Red Dot and One Show. My work has been featured in over 50 global publications and has reshaped community engagement strategies in local government.
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[ EXPERIENCES ]
Associate Art director | 2019 - 2020
McCann NYC
Developed a YouTube Preroll Hack for USPS, earning a One Show Awards nomination, and led additional digital campaigns. Secured digital-focused wins for Coca-Cola and PokerStars.
ART DIRECTOR | 2017 - 2019
180 LA
Bulletproof Junior, a creative collaboration, was featured in Fast Company's '5 Creative Ideas of the Week' and covered by Adweek, Adage, and LA Egotist. Developed a monthly event for University of Phoenix online students winning a Webby Honoree. Partnered with Sergio Ramos on a UNICEF anti-xenophobia campaign, earning One Show and Webby nominations with displays in Times Square and Shibuya. Created campaigns for Lululemon, UNICEF, Cox, Expedia, and Postmates.
[ AWARDS & RECOGNITION ]